GOMA’s work is, above all, the product of our life experiences. It’s not about understanding cultural dynamics, GOMA is part of these dynamics and is present creatively where cultures manifest themselves, strengthening a global community of creatives, along with brands, media and technology companies, artists, both established and upcoming, managers and cultural spaces.
Deep Dived Cultural
Researches + Insights
Strategic Approach Centered
on Consumer Mindsets
Culturally Driven Development
+ Implementation of Campaigns,
Brand Experiences and Events
USA, Mexico, Latam, Brazil,
South Korea, Colombia, France, Europe
We delivered a strategic point of view for how Adidas can leverage its partnership with MLS building affinity & storytelling with the Hispanic community, by creating an identity to MLS, celebrating the LatinX diversity and it’s soccer culture, centered on LatinX fans.
We input a body of insights of why Spotify doesn’t lead on streaming services in Colombia, and developed a strategy for the platform to gain market share and engagement, all focused on Colombia’s cultural diversity and ways of music consumption.
We input a body of insights of what’s currently relevant in cities such as NY, LA and Chicago, intersecting with actionable possibilities for the NotCo brand in order to build brand activations in sync with the diverse cultural mindsets or the major US cities
uIn parternship with Ruby Pseudo, we provided actionable insights that were strategic value for the Adidas team members of real strategic value for the Adidas team members to support the new brand positioning with a focus on Mexico City, NYC and LA, by interviewing creative leaders in cultural segments of these three cities.
In partnership with Ruby Pseudo, interviewed 16 young Arsenal fans face-to-face, in order to build insights to conceptualize the strategy for Arsenal to engage with Gen Z fans across the globe.
We conceptualized and implemented the BeTrue campaign for Nike NYC by partnering with OTA Ball for a live digital Ball, and digital actions with prominent Ballroom figures, to celebrate the LGBTQ community of NYC.
We brought to Nike our relationship with world known ballerina, Ingrid Silva, as the face of Nike’s BHM campaign of 2020 with the voice over of Serena Williams.
We created an across the board global strategy for the Nike brand to celebrate and engage with the LatinX communities, featuring stats, on field research, influential relationships, background knowledge that culminated into a full body of insights and strategy for the brand to move further in that spectrum.
We created an across the board global strategy for the Nike brand to celebrate and engage with the LGBTQ communities, featuring stats, influential relationships and background knowledge that culminated into a full body of insights and strategy for the brand to move further in that spectrum.
We delivered a strategic point of view for how Adidas can leverage its partnership with MLS building affinity & storytelling with the Hispanic community, by creating an identity to MLS, celebrating the LatinX diversity and it’s soccer culture, centered on LatinX fans.
We brought to Nike our relationship with world known ballerina, Ingrid Silva, as the face of Nike’s BHM campaign of 2020 with the voice over of Serena Williams.
We input a body of insights of what’s currently relevant in cities such as NY, LA and Chicago, intersecting with actionable possibilities for the NotCo brand in order to build brand activations in sync with the diverse cultural mindsets or the major US cities
In partnership with Ruby Pseudo, interviewed 16 young Arsenal fans face-to-face, in order to build insights to conceptualize the strategy for Arsenal to engage with Gen Z fans across the globe.
uIn parternship with Ruby Pseudo, we provided actionable insights that were strategic value for the Adidas team members of real strategic value for the Adidas team members to support the new brand positioning with a focus on Mexico City, NYC and LA, by interviewing creative leaders in cultural segments of these three cities.
We conceptualized and implemented the BeTrue campaign for Nike NYC by partnering with OTA Ball for a live digital Ball, and digital actions with prominent Ballroom figures, to celebrate the LGBTQ community of NYC.
We created an across the board global strategy for the Nike brand to celebrate and engage with the LatinX communities, featuring stats, on field research, influential relationships, background knowledge that culminated into a full body of insights and strategy for the brand to move further in that spectrum.
We created an across the board global strategy for the Nike brand to celebrate and engage with the LGBTQ communities, featuring stats, influential relationships and background knowledge that culminated into a full body of insights and strategy for the brand to move further in that spectrum.
We input a body of insights of why Spotify doesn’t lead on streaming services in Colombia, and developed a strategy for the platform to gain market share and engagement, all focused on Colombia’s cultural diversity and ways of music consumption.
