adidas x Bad Bunny

Preheat event 2022

In order to create an experience for a Tier 1 list of influencers brought by adidas to NYC to preheat their collab with Bad Bunny a day before his MSG concert, we curated an event at the Caribbean Social Club, the most iconic Boricua social club still standing in Brooklyn, leading to an unique moment elevating the brand moment aligned with the culture and targets.

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